Curtis Kulig decamped to New York where he splatters the words “LOVE ME" across the city's sprawl. Shouting from dripping red rooftop rollers to a uniform sticky message reigning over the cityscape... is his message an honest plea, or just a self-conscious hypocritical statement that is filled with self-doubt? Inverting the I heart NY slogan to the most basic of human desires, “LOVE ME" is becoming a New York icon by being virtually everywhere you turn; confronting onlookers with their most primitive human needs when they least expect it.