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1st Edition
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- Artists
- Warhol, Andy
 - Manufacturer
- Sunday B Morning
- Edition Details
| Year: | 1970 | | Class: | Art Print | | Status: | Not Authorized | | Run: | 250 | | Technique: | Lithograph | | Size: | 36 X 36 | | Markings: | Numbered |
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"What is known is that after Andy Warhol published his famous “Factory Editions” of Marilyn, Flowers and Campbell’s Soup Cans, he began collaborating with two anonymous friends from Belgium in 1970 on a second series of prints. The original idea behind this partnership for Warhol was to play on the concept of mass production. Andy loved to comment on this phenomenon through his art. The black ink stamp “fill in your own signature” was inspired by mass production’s impact on modern culture. The thought was, ‘here we just mass-produced these prints; sign your name here. Any name will do. Because yours is as important as my own.’ The new prints were exacting in detail to the Factory Editions and so Warhol was essentially mocking the idea that the Factory Edition prints were somehow more important than these new prints.
At some point, talks between Warhol and these Belgian friends began to fall apart. Maybe he had second thoughts about how this project might impact the market for his Factory Editions but no one knows the details. Regardless, it’s clear that he had a change of heart, but by this time, he had already handed over the photo negatives and the color codes used to produce the prints and the Belgians had already taken them to Belgium to begin printing.
And print they did! They published editions of 250 of Marilyn, Flowers, Campbell’s Soup Cans and Campbell’s Soup Cans II. Their work looked exactly like the Factory Editions…and why wouldn’t they? These prints were created with exactly the same tools and methods Andy Warhol himself had used for the original Factory Editions.
Important note: These original Sunday B. Morning editions from the 70s are noted and recognized in Andy Warhol Prints, Catalog Raisonne’ by Feldman & Schellmann, which collects all the graphic works done by the artist from 1962 to 1987.
When the Sunday B. Morning editions were first released in 1970, Andy Warhol was not pleased. He had tried to stop production but could not. Because he had handed over the tools for the prints to be published, filing a suit would have been difficult. So when he periodically ran across a Sunday B. Morning print, Warhol would sign them “This is not by me. Andy Warhol” to express his ironic dissatisfaction. This of course only made the prints more sought after, especially the ones he signed in defiance.
Today, the black ink Sunday B. Morning prints are very rare, as many did not survive the test of time. Sunday B. Morning began publishing the prints again, after many years, in the late 90s and they continue to publish Marilyn, Flowers, Soup Cans as well as Golden Marilyn, Mao and Dollar editions today. All these prints are also stamped – now with blue ink – on the verso with “fill in your own signature” and “published by Sunday B. Morning”. While ownership of Sunday B. Morning has changed hands a couple times, the prints are still published by the same print shop in Belgium, using the same printing process they’ve used since their inception."
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